6 independent labels you need to know about
Fassion is the new online marketplace giving fast fashion the middle finger, creating a space dedicated to independent designers who want to change the industry.
For too long the industry has been gripped by corporate strongholds, creating monotonous designs at the expense of people and the planet. Along with rental and re-sale, independent fashion offers an alternative fast fashion that we can all get behind.
The independent movement is gathering momentum, so much so that fast fashion corporations are pinching independent labels designs. Small brands can never compete on price but if you want quality originals, you know where to look.
Featuring 170+ independent labels and thousands of unique pieces, Fassion is proving ethics and sustainability don’t have to compromise style. We have taken our top pick of the labels you need to check out:
1. MADDY PAGE KNITWEAR
Maddy Page Knitwear creates unique and punky clothing from sustainably sourced fabrics. Combining her Knitwear degree and experience working in second hand fashion, Maddy used the spare time from the pandemic to start her own label and has been consistently dropping the sickest new collections ever since.
https://www.fassion.co.uk/designer/view/maddy-page-4637/
2. TIAR
TIAR is a Leeds based independent clothing brand started by fashion graduate and designer Tiar Johnston in 2015. Each piece is hella sassy, made to order in the UK. Tiar likes to do things differently and make people feel as fab as possible in her pieces. Drops are regular, so you never have to wait long for your next Tiar fix.
https://www.fassion.co.uk/designer/view/tiar-johnston-1550/
3. EUNOIA
EUNOIA by Emily is a fashion brand created and directed by Emily Gore, a Fashion Textiles: Print Design Graduate. EUNOIA by Emily's mission is to be part of the sustainable change that is needed in the fashion industry as a result of Fast Fashion; by creating unique one of a kind fashion collections and commissioned made-to-order garments, designed to fit the individual.
https://www.fassion.co.uk/designer/view/emily-gore-8547/
4. EMPTY BRAINS
Empty Brains is a punk protest inspired label that was established in response to the current political and environmental crisis by Jay Sebastian Williams. Handmade using a sewing machine and a home print studio in Herefordshire, UK. Created from 100% salvaged material with sustainability and a DIY punk attitude at the heart of it.
https://www.fassion.co.uk/designer/view/jay-sebastian-williams-9701/
5. KUSTOMS
Kustoms Clothing is a handmade, ethical and sustainable clothing brand that creates high quality pieces from custom designed fabrics. Kim founded the brand during lockdown despite having no fashion background, wanting to make designs that wouldn’t fall apart after one wear.
https://www.fassion.co.uk/designer/view/kimberley-grisdale-9503/
6. GOOD DAY
Good day are a Birmingham based uni-sex label, creating sick limited edition collections. They design with durability, functionality and cosy-ness at mind and really strive for the best quality.
https://www.fassion.co.uk/designer/view/maxwell-jennings-7148/
You can get 20% off all items on the Fassion store, using the discount code GLITCH20